Ageless Fitness Offers More Than Other Fitness Franchises
You might have stumbled onto our website after following an ad on Instagram, Google, or a referral website. As you browsed the numbers and our content you thought how is this franchise any different? Well, we have a lot to offer. People who join Ageless Fitness realize that we are not a cookie cutter franchise. We do focus on a specific demographic but our concept is molded to the owner of the franchise. Ageless Fitness goes hand in hand with various specialties that most older adults will eventually need. Here are some of the ways we can fit into an existing medical practice's operations and the benefits of investing in an Ageless Fitness franchise.
What is our solution? Increase Revenue in New Ways
When you leave your doctor's office your doctor tells you, "make sure you eat healthy and exercise." Eating healthy isn't too hard. Lay off the sweets, less salt, stay away from saturated fats and eat more fruits and veggies. But exercise? That's a tough one. As we age our bodies tend to compensate for movements that become tougher to perform, our bone density becomes weak, and we become less mobile. Once our body doesn't respond the way we would want it to, our primary care provide will refer us to a chiropractor, physical therapist, or occupational therapist. Insurance covers only some of the visits but once a client feels better they are discharged until the new aches and pains develop. Ageless Fitness was created to provide prehabilitation* or post-therapy rehabilitation. By offering Ageless Fitness as a part of a specialized practice, it allows franchise owners to meet potential patients and help them get familiar with the practice before they need it and prolong their need for therapy. It also allows current patients to have an option post-therapy to continue to see results. Ageless Fitness is a great way to add value to the therapy experience by extending the care that the existing specialist already offers.
Fresh, Innovative, and a New Need to the Industry
The competition for the most unique yoga studio, crossfitness studio, or gym is growing every day. Fitness franchises focus on younger crowds who are always in competition of who can have the biggest muscles, the biggest butt, or can balance a goat on their backs while doing yoga poses. But Ageless Fitness is the only fitness franchise that focuses directly on the 55+ market with exercises that are tailored to each individual client. We partner with specialists that are working with potential clients to build a reliable referral stream. Our boutique style studios are designed to have the feeling of exercising in your own living room. Exercise equipment is simple yet effective and not intimidating or scary for clients who may be high fall risk.
Build ROI, Offer Value
Ageless Fitness is not just the franchise people want, it's the franchise that people NEED! Ageless Fitness owners provide a much needed service that is both fulfilling and provides a steady stream of revenue. Our margins are among the highest in the industry. Specialized practitioners or anyone opening and Ageless Fitness will work alongside professionals who already work directly with our target demographic. Assisted living facilities, retirement communities, homecare agencies, homehealth agencies, geriatricians, and others are always looking for new resources to provide their residents or patients. More specifically adaptive functional fitness that is offered by Ageless Fitness.
Ageless Fitness offers franchise models that start with a small space (approximately 700 sqft) and as the business grows the space or the amount of locations grow. Ageless Fitness was made to adapt to new entrepreneurs or experienced investors. The investment of an Ageless Fitness is the lowest in the industry. You can start an Ageless Fitness for the price of an SUV. With a small staff, and simple equipment we've made Ageless Fitness a great investment to help you enter the fitness industry.
For more information click below on how you can open your own Ageless Fitness franchise and provide a much needed service to your community.
*Prehabilitation, or “prehab,” refers to corrective exercise programming meant to reduce the risk of non/indirect contact musculoskeletal or overuse injury. This is often employed as a proactive approach to strength, stability, balance, and mobility in preparation for a surgery or other medical intervention.
We've all seen Starbucks inside of a Target or a Mc Donald's inside of a Walmart but why do these titans, of their respective industries, partner together? Today we are going to dive into the four main reasons why companies would partner together even though they can stand alone and how an Ageless Fitness franchise is a great service to operate within an assisted living facility.
Two heads are better than one. When two companies are able to identify the benefits of working together they are able to help each other with the expertise they bring to the table. Each company can help the other bridge the gap in knowledge they have in their industry. For example, an assisted living facility focuses on the primary care of its residents. It provides staff members to assist residents with their activities of daily living, cleaning services to make sure resident's rooms are clean, and a beautiful/safe facility for residents to feel at home. Having an Ageless Fitness franchise as a part of the facility allows the owner of the franchise to focus on working one-on-one with residents to make sure they are working on strength, balance, exercise, and injury rehabilitation regularly. It helps residents reduce falls, avoid staff members getting injured, and allows residents to feel confident to enjoy the grounds of the facility.
More money. When you make more services available it creates the opportunity to grow your cash flow. Ageless Fitness was created with different business models that are adaptable for new entrepreneurs who are starting with a small investment but also for experienced investors who want to grow a business fast. Assisted living facilities also have a business model that integrates into their operations. Most medium to large facilities have fitness facilities that are hardly used. That fitness space can be converted into an Ageless Fitness studio with an exercise specialist who can asses the needs of each resident, create a personalized fitness plan, and work with them, every session, so they can reach their goals. Now your fitness space is generating more revenue with an added program that residents will look forward to using. Don't have enough resident interest? Not a problem. You can also offer fitness services to older adults in your community.
Added value. When you reach out to potential clients you never say, "we are exactly like our competitors." You present your services in a different light. You tell your potential prospects all the ways you are better and how you are unique. Your facility will stand out with an Ageless Fitness franchise. Most people are looking to get fit and want to continue exercising into their older years. With Ageless Fitness you're not just providing a room with exercise equipment, you are providing a program that welcomes all fitness levels, all physical and cognitive impairments, and even residents that are high risk but enjoy being active. Within your facility people will get more than just the assistance they need, they will get an active lifestyle that no one else offers.
Co-branding to create marketing synergy. Two different companies in different industries can come together when they serve the same demographic. Ageless Fitness is not another gym, yoga class, bootcamp, or weight loss program. Ageless Fitness was created with the sincere desire to help introduce or re-introduce exercise to older adults who need adaptive fitness. The same way that assisted living facilities serve people who have the need for more care, we serve people who need functional exercise. As I mentioned before, you can open your doors to the public and enroll older adults that are not residents but will become familiar with your facility, familiar with your staff, and familiar with your brand and ours. Eventually Ageless Fitness users can become residents that will transition easily into daily living at your facility.
Most people who shop at Target love to drink coffee and people that shop at Walmart will eventually get hungry. Just the same people wanting a Big Mac or a Grande Latte will also remember something they need once in the store. The way we have put together our franchise, it can be owned and operated by the corporation that owns the facility or by a private owner who can rent the space inside of a facility. If you are looking for your facility to stand out from the rest, contact us today for more information about opening your own Ageless Fitness Franchise.
-Written by: Emmanuel Verduzco
Consider Opening a Franchise
The popularity of new and various exercise programs in the fitness industry is growing daily. We don't have to research a ton of statistics to notice the trend. In every city throughout the US gyms, yoga studios, Pilates studios, boot camps, Cross-fit spaces, barre studios, cycling centers, etc. are popping up on every corner like McDonald’s; some can actually be found right next to McDonald’s. And let's face it, exercise is not always the most fun thing on our to-do list, but it has to be done. It is essential in order to prevent disease, prevent injury, live longer, and just have overall good health. As a result, fitness companies have invested lots of money into creating programs and spaces that are fun and attractive to motivate potential clients to join their program. This turns a difficult but essential activity into something we look forward to doing. Fitness companies have done such a great job that the fitness industry is booming. Many entrepreneurs are now looking at how they can get a piece of the pie...or granola bar, we are talking about fitness after all. If you don't have a background in sports medicine, kinesiology, or personal training how do you move into this industry? The answer is: open a franchise.
For many entrepreneurs, franchising is an interesting opportunity because it offers the chance to be your own boss without taking on the risk that comes with starting a business from scratch. Franchising offers several advantages for future business owners, but like anything, there are also some disadvantages that you should be aware of before embarking on a franchise purchase.
No Experience Necessary
An advantage of opening a franchise is that you don't have to have experience in the industry that you are entering. Now that's not to say it wouldn't be a good idea to learn about the industry you are interested in, but it is a fast-track way to become an industry expert while learning on the job. A good franchise company will provide all the training necessary to start a company in the industry of your choice, and in this case, the fitness industry. A franchise will provide you with training, an operations manual, and on-going support that will give you and your business a head start to success. Another advantage of opening a franchise is knowing what the size of your investment will be. Unfortunately, there are many factors to determine the perfect amount of what opening a business will cost, but with a franchise, you are given a more accurate estimate based on previous openings the franchise company has executed.
Being Your Own Boss
Owning your own business comes with many advantages. This point will be its own blog post because the advantages of being your own boss are numerous. What attracts people to the fitness industry is the satisfaction of helping clients achieve desired physical results. Now that might be your reason for starting a fitness business, but you might not have the desire to go through getting a degree or certification to become a personal trainer or yoga instructor. Another thing to consider is that the people who pursue a career in the fitness industry don't want to go through the process of starting a business, but they do want to work with people! With that in mind, fitness experts will need a job and that's where the entrepreneur wanting to start a fitness business comes into play. You can start your own business to help your employees pursue their passion and help your clients achieve their fitness goals at the same time.
Are You Ready?
If you are considering entering the fitness industry and owning a fitness franchise there are a few key things to consider before embarking on the journey, because it will be a journey. First of all, is this your passion? Many people find the fitness industry to be a fun option as a career. We see trainers on TV always having fun and motivating their clients. The reality is that it can be very fun, but being a business owner and working with clients is only part of it. You also need to have a passion for marketing and sales because you can't work with clients if they don't know your business is there. You'll also need to have a passion for the business side of things. Once everyone has gone home, the business owner’s job is not done. There are bills to pay, budgets to organize, and employees to be paid. If learning the accounting equation, or being social to get more clients is not your cup of tea, don't fret, there are many agencies and professionals who can take care of those aspects of the business so you can focus on running your business and enjoying your investment.
Words of Advice From a Former Franchise Owner
A franchise will give you many tools for success. Unfortunately, just like diets, results will vary from person to person. A franchise does not guarantee you life long success, and if it does, it's actually against the law! So where do you start when you decide you want to start a business and join a nationwide brand? Research! There are many resources that can give you information to consider when looking into starting a business and opening a franchise location. From podcasts to magazine articles, books, and many other resources from people who have already gone through or are going through the experience is essential in your journey. Learning from other's successes and failures can help in creating a strong and successful franchise location. What I tell people who are thinking of opening an Ageless Fitness franchise, even before any money is spent or any contracts have been signed, is to go into the area or community where you want to open your business and talk to your potential clients. Get feedback, make friends, and gauge the difficulty of getting clients. Even though you might not have a place to operate from, people will tell you if they are interested and if they could see themselves becoming a client of yours. For example, Ageless Fitness is an exercise program for older adults. A studio will need to be opened near or in an area where there are many older adults. In many cases, approaching a retirement facility or community with over 100 residents is a great gauge of how hard or how easy it can be to get clients. Many facilities or retirement communities do not offer the adaptive fitness programs that Ageless Fitness offers. If the feedback is good then it might be a good place to start! An Ageless Fitness franchise location can reach capacity with only 30 routine clients, helping the owner have consistent cash flow. If you have fun doing the research and you are able to obtain clients even before opening, then you'll have a better experience when it comes time to cut the ribbon of your new venture.
Written by: Emmanuel Verduzco
Co-founders of Ageless Fitness Julie Pollard and Emmanuel Verduzco, share their experience and knowledge about the fitness industry for older adults. "We feel that the fitness industry has left out older adults. We are here to create a resource that will benefit both entrepreneurs who have a passion for fitness and working with older adults and the older adults in their communities." (Emmanuel) Ageless Fitness is here to disrupt the industry by targeting an undeserved demographic.