We've all seen Starbucks inside of a Target or a Mc Donald's inside of a Walmart but why do these titans, of their respective industries, partner together? Today we are going to dive into the four main reasons why companies would partner together even though they can stand alone and how an Ageless Fitness franchise is a great service to operate within an assisted living facility.
Two heads are better than one. When two companies are able to identify the benefits of working together they are able to help each other with the expertise they bring to the table. Each company can help the other bridge the gap in knowledge they have in their industry. For example, an assisted living facility focuses on the primary care of its residents. It provides staff members to assist residents with their activities of daily living, cleaning services to make sure resident's rooms are clean, and a beautiful/safe facility for residents to feel at home. Having an Ageless Fitness franchise as a part of the facility allows the owner of the franchise to focus on working one-on-one with residents to make sure they are working on strength, balance, exercise, and injury rehabilitation regularly. It helps residents reduce falls, avoid staff members getting injured, and allows residents to feel confident to enjoy the grounds of the facility.
More money. When you make more services available it creates the opportunity to grow your cash flow. Ageless Fitness was created with different business models that are adaptable for new entrepreneurs who are starting with a small investment but also for experienced investors who want to grow a business fast. Assisted living facilities also have a business model that integrates into their operations. Most medium to large facilities have fitness facilities that are hardly used. That fitness space can be converted into an Ageless Fitness studio with an exercise specialist who can asses the needs of each resident, create a personalized fitness plan, and work with them, every session, so they can reach their goals. Now your fitness space is generating more revenue with an added program that residents will look forward to using. Don't have enough resident interest? Not a problem. You can also offer fitness services to older adults in your community.
Added value. When you reach out to potential clients you never say, "we are exactly like our competitors." You present your services in a different light. You tell your potential prospects all the ways you are better and how you are unique. Your facility will stand out with an Ageless Fitness franchise. Most people are looking to get fit and want to continue exercising into their older years. With Ageless Fitness you're not just providing a room with exercise equipment, you are providing a program that welcomes all fitness levels, all physical and cognitive impairments, and even residents that are high risk but enjoy being active. Within your facility people will get more than just the assistance they need, they will get an active lifestyle that no one else offers.
Co-branding to create marketing synergy. Two different companies in different industries can come together when they serve the same demographic. Ageless Fitness is not another gym, yoga class, bootcamp, or weight loss program. Ageless Fitness was created with the sincere desire to help introduce or re-introduce exercise to older adults who need adaptive fitness. The same way that assisted living facilities serve people who have the need for more care, we serve people who need functional exercise. As I mentioned before, you can open your doors to the public and enroll older adults that are not residents but will become familiar with your facility, familiar with your staff, and familiar with your brand and ours. Eventually Ageless Fitness users can become residents that will transition easily into daily living at your facility.
Most people who shop at Target love to drink coffee and people that shop at Walmart will eventually get hungry. Just the same people wanting a Big Mac or a Grande Latte will also remember something they need once in the store. The way we have put together our franchise, it can be owned and operated by the corporation that owns the facility or by a private owner who can rent the space inside of a facility. If you are looking for your facility to stand out from the rest, contact us today for more information about opening your own Ageless Fitness Franchise.
-Written by: Emmanuel Verduzco
Co-founders of Ageless Fitness Julie Pollard and Emmanuel Verduzco, share their experience and knowledge about the fitness industry for older adults. "We feel that the fitness industry has left out older adults. We are here to create a resource that will benefit both entrepreneurs who have a passion for fitness and working with older adults and the older adults in their communities." (Emmanuel) Ageless Fitness is here to disrupt the industry by targeting an undeserved demographic.